The name of the production house was taken from the book 1984 written by George Orwell.
The company’s name draws strong parallels between early propaganda as having been a prototype for modern advertising in its current form and Orwell’s often accurate views of what power and influence it has over the mass. However, as opposed to Orwell’s often bleak and nihilistic vision of the future, 1984 Productions sees the future as a positive and far less cynical place, therefore, aspects relating to design and concept of the company’s packaging and web "site are at times light" hearted in nature and some what humorous interms of content.
The company’s name draws strong parallels between early propaganda as having been a prototype for modern advertising in its current form and Orwell’s often accurate views of what power and influence it has over the mass. However, as opposed to Orwell’s often bleak and nihilistic vision of the future, 1984 Productions sees the future as a positive and far less cynical place, therefore, aspects relating to design and concept of the company’s packaging and web "site are at times light" hearted in nature and some what humorous interms of content.
Since propaganda has its roots in Stalinism and Communism, we chose Russian Socialist Realism as the aesthetic principle.
Furthermore, this visual style was also chosen because of its strong symbols, inherent graphic attitude, bold characters, color palate and to a certain extent its obvious association to aspects of Orwell’s book.
Furthermore, this visual style was also chosen because of its strong symbols, inherent graphic attitude, bold characters, color palate and to a certain extent its obvious association to aspects of Orwell’s book.
