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My background is product design (MA) but I ended up doing mostly branding, digital and production. From 2004 I ran two of my own agencies - a digital and a TVC production house. Got few prizes for my executions, like a Golden Lorie but never a Lion at Cannes. Taught digital media for two years at private university. Ran several digital startups and helped raised millions of funds in others. Moved to Shanghai in 2015 and stayed for 3 years. Worked two years as corporate CD for one Swedish corporation. After that, I got hired by two of my favorite agencies Weiden+Kennedy and Publicis Sapient (Shanghai). In the summer of 2018 I left China and returned to Europe. In between I raised two awesome kids. Busy thinking of getting a dog ... or maybe not.