BRANDING

Rebranding In the summer of 2008 the founding partners of 1984 split. Two of the original partners, Julio Wood and I, chose to continue with operations and the company. A decision was made to reinvent and refresh the company’s image and appearance and to relaunch the company on the local market and to adjust our marketing strategy to include other countries in the region. We analyzed our most efficient marketing tool: our website and decided that as original and interesting as our first site may have seemed when first created, that it said more about the people who designed it than it did about our company and that it in no way what soever distinguished us from our competitors. We wanted to position 1984 Productions in accordance to the type of work we sought to do and in relation to the strengths and abilities that we could offer a prospective client: creativity, knowledge, ambition and courage. We wanted to plot a course that would fall inline with the original and founding strategy developed at the company’s inception: follow the road less traveled! This is pretty much how the idea of a Manifesto came into being. Except, we didn’t have a Manifesto and so we had to make one up as we went along.

NOTE: still busy uploading project...​​​​​​​
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Locations Data Base
Locations data base was something that we were very proud of, as we were the only production house in Serbia and Montenegro with such a thing. Over a period of 2 years we managed to gather over 500 images related to these regions varying from nature, cities, roads and other potentially interested shooting locations. Apart from offering unique locations, we even managed to create a category of ones that resemble other regions in the world.
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Credits:
Creative direction by Ivo Martinovic & Julio Wood
Art direction by Ivo Martinovic
Copywriting by Julio Wood
Graphic design by Stevan Cirovic, & Goran Stankovic
Photography & post production by Ivan Masic
Video production by Ivo Martinovic & Julio Wood (director & editor)
Web development by Obrad Susa

Year 2008
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