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CLIENT
Art of Kinetik, UK/SER
PRODUCT
Marine Industry
SEGMENT
Bespoke Luxury Yachts & Boats
TASK
Branding and Advertising
MY RESPONSIBILITIES
Branding & Communication Strategy, Collateral, Photo & Video Production, Digital, Print, Event, Product Design, Social Media Management
YEAR
2010 - 2012
URL LINK
ART OF KINETIK
The Art of Kinetik was a quest to realize an ideal, to craft a vision, to create the ultimate balance between Art and Performance. Their awe-inspiring yachts were that quest in action. Each vessel stretched the horizons of beauty and engineering. Every detail exuded their philosophy: art without compromise; peerless performance. Exclusivity was the soul of Art of Kinetik design. Unique, elegant lines. Bespoke, noble materials. Detailing beyond compare. One glimpse of their floating artwork will change your notion of motor yachts forever. Balance and elegance formed the core of their philosophy. Exotic exteriors matched only by their sumptuous interiors, unlike anything seen before.
I was in charge of their branding for 3 years, through my agency, handling various tasks from production to print, digital and advertising. Unfortunately, the company closed its production in 2013, due to various challenges. From the very start they experienced unfavorable market conditions which prevented their business to withstand harsh challenges of marine industry.