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EMPLOYER
FOREO, SWE (Shanghai Office)
PRODUCT
Personal Care Devices
INDUSTRY
Beauty
TASK
Branding and Production
MY RESPONSIBILITIES
Branding & Communication Strategy, Collateral, Photo & Video Production, Digital, Print, Event, Product Design, Social Media Management
YEAR
2015 - 2017
URL LINK
www.foreo.com
FOREO
FOREO is a Swedish company founded in Stockholm in 2013. It is a young, but rapidly growing company in the personal care device industry, being sold globally in prominent retail chains such as Sephora, Bloomingdale’s, Barneys New York, and Douglas to name but a few. FOREO now has a presence in over 40 countries worldwide.
I joined FOREO Shanghai in July 2015 as a Creative Director.
My responsibilities were to lead in-house creative departments across different markets, from North America to Europe and Asia. I was leading and overseeing a total of 20 creatives across different offices in an extremely fast-paced environment. I handled all the video, animation & photo productions, including planning, budgeting and directing as well as ensuring that the highest industry standards were maintained. But what was most interesting for me was the ability to see how does one company like this, operates, functions, lives, cooperates in trade marketing and so on. Not to mention the experience of seeing how one products comes about and gets made in China!