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CLIENT
Lelo, Stockholm, Sweden
INDUSTRY
Luxury intimate sex toys
PRODUCT
“HEX” Condom
MY ROLE
Creative Director, Executive Producer & Script writing
MY RESPONSIBILITIES
Video production of a crowdfunding video for an Indiegogo campaign
YEAR
2016
PRODUCT LINK
https://www.indiegogo.com/projects/lelo-hex-the-world-s-first-re-engineered-condom#/
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LELO
LELO is the world's leading luxury brand of premium sex toys from Sweden. It's the first-ever sex toy design brand to be awarded Cannes Lion for product design as well Red Dot Design Award for 2 consecutive years. Whilst working for FOREO in Shanghai, I was fortunate enough to work on a few projects for them as well - TUX™ intimate apparel for men and LELO HEX™ revolutionary new condom.
During my time at FOREO, I was also deployed to help out FOREO’s sister companies on several occasions - LELO, PICOBONG and INTIMINA. One that I found particularly interesting was LELO.
LELO HEX™
I was in charge of conceptualizing, script writing and producing two crowdfunding videos out of which, one had the objective of going beyond regular promo videos and becoming viral one. Unfortunately, production of this video was cancelled at the last minute by LELO’s management. Regardless of this, I find it extremely worth presenting all of this to you.