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During my time on the project I was asked to compose presentation for the upcoming MB's workshop
on the subject of "Emerging Technologies and Great UX" and present it in front of Publicis Sapient China.
Below is short preview of my presentation.
on the subject of "Emerging Technologies and Great UX" and present it in front of Publicis Sapient China.
Below is short preview of my presentation.
I PREPARED AND RAN A LECTURE AT MB'S WORKSHOP IN FRONT OF PUBLICIS SAPIENT
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One of my additional tasks was to coordinate production of a small behind the scenes videos for Mercedes Benz internal screening. I worked out the script and shooting board as well as shape its art direction.
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EMPLOYER
Publicis Sapient, Shanghai/Beijing, China
CLIENT
Mercedes Benz
MY ROLE
Creative Lead
PROJECT
OneWeb Digital Platform
MY RESPONSIBILITIES
UI Design
DATE
JULY 2018
URL LINK
https://www.mercedes-benz.com.cn
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PUBLICIS SAPIENT
Sapient is a leading digital design and consultancy group with a wide-ranging global footprint. In 2014 it was bought by Publicis Groupe for a lavish 3.7B $. It has 60 offices around the globe with more than 16,000 people.
MERCEDES BENZ ONEWEB
OneWeb is the latest generation of Mercedes Benz’s online platform that covers complete customer journey from awareness, consideration to purchase, usage and loyalty programs. It is a single entry point for all customer-facing website. A local cloud-based system, that ensures top speed and easy access for local visitors. As Publicis Sapient's creative lead, I was in charge of phase one UX/UI design development and implementation. It took 6 months, 9 design and tech sprints to develop 56 car pages, a total of 798 pages that had more than 78 components. It was a big project with even bigger team that handled huge scope of work, that was delivered on time!